Why Meta Tags Are Important in SEO

A lot of newcomers to search engine optimization often get confused when hearing the term Meta tag used a lot. It is a phrase used in search engine optimization but that does not mean it is too technical to understand. It plays a key role in the optimization process.

What is a Meta tag?

This term refers to a header tag that provides information on a webpage and it interacts with the web server. These tags give information to the search engines about the content that is on the pages. Meta tags use the http-equiv attributes. An http-equiv tag holds value pairs or names. They pass this information to the browser before the browser reads the document. In the search engine optimization process they are very important and they should be checked regularly to see that they are in good standing in accordance with the required standards.

What do Meta tags contain?

Http-equiv Attribute

The definition is a value pair or a name that is in the MIME file. It is given to a browser before your page is given to it.

Some Meta tag examples are as follows: Charset, this tells the character set being used on the page; Expires, this says when a page will be outdated; Refresh, this dictates how many seconds will elapse when the page is reloaded, or opens to a new page.


This is found in well written Meta tags. It gives information on the value pair or name. In a lot of not as well written tags, this term is missing.


This is where you can use any name that is relevant to your website. This is the most important section of search engine optimization and you should put strong key words in this section of a Meta tag. This is also where the copyright, author, robots, and a short description are. The robots will give permission to indexing robots deny it. If robots are not given permission to index a page, then the term “noindex” will be used in the tag.

Using Meta Tags in Search Engine Optimization

The way to get the best results from these tags in terms of optimization is using the tag description to put keywords in it. By doing this the search engines will categorize the website and this will always improve your rankings. Keywords should always be specific and clear to the purpose of your website.

Over the years these tags have played a major role in search engine optimization and website rankings. This is because search engines relied on them heavily for the information on any given web page. They are not as prevalent in today’s times because the technology of search engines has been so far developed. But this by no means tells you that you shouldn’t use search engine optimization relevant descriptions into these tags. Your goal should always be, to be as fully search engine optimized in your websites content, design and structure.

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