Google is the search engine goliath that we know of. But there are indeed a few areas of the world where other search engines reign supreme. Yandex, from Russia, is one of them. Here we will help writers learn about Yandex and give you a few pointers on how to rank well on their system.
More than 64% of Russia’s search traffic flows through Yandex. (Nguyen) The company, The Arkadia Company, was created in 1990 by Arkady Volozh and Arkady Borkovsky. After working with search technology for a few years Volozh teamed up with another IT expert, Ilya Segalovich, and created the word “Yandex”. It was meant to describe the technology they were building, another INDEXer. The word is also played on a bilingual pun. The word “Ya” in Russian, sounds just like the “I” in the word “index”.
Yandex.ru was unleashed by Comptek on September 23, 1997. Later on it was incorporated as a standalone company ran by Volozh. Since then Yandex has been the number one search engine used in Russia. It utilizes a type of artificial intelligence called MatrixNet. That technology tracks the online trends and uses these results to add preferences to search results.
SEO in Yandex has a few twists involved but it is pretty similar to Google. Just like Google does, Yandex is always tweaking its engines trying to find the most relevant content for its searches.
So the best thing you can do to rank well on Yandex is be relevant. The keywords that you use should be relevant to the topic of your article. Your content should be completely unique and you must have a solid grasp of the Russian language. For your pieces to rank well on Yandex your Russia grammar skills have to be impeccable. One other task you can do is to link to other sites or linking within your article. These acts are viewed in a favorable way by the Yandex engines. But don’t pay for links to other sites. Yandex is trying to fight the practice of link brokering so you definitely want to stay away from that. (Verona)
One other thing that Yandex does is it keeps track of user behavior. Such as the amount of time a user spends on a page after receiving results from a search. They also keep track of the amount of times a user will go back to those results to view other articles. This shows them the actual relevance of the order of their search results.
Google results will change daily and is unstable with the results it brings. However Yandex results are pretty steady and usually will stay intact for a couple of weeks.
There are some tools available to help writers deal with the latest Yandex updates. A must have is “Update Analyzer” available at AnalyzeThis.
Overall Yandex is an extremely useful, stable, and powerful search engine. There is no secret to why it has captured most of the Russian search needs. It’s a very reliable search engine and a very solid option other than Google, for Russian internet users.
Verona. 10 Lessons of Yandex. Russian Search Tips. June 11, 2011.
Nguyen, Chandler. Search Engine Market Share by Country. March 13, 2011