A very common thing to happen when beginners try web optimization is they make mistakes. When they try to improve the positioning of their web site in the rankings, inexperience can be deadly and careful attention must be paid. Here I will offer some suggestions on how to avoid making these errors and get the results you want and need for your pages.
First of all, the “Title” tag is critical for your page and this is one of the most common errors made. The title of your page is one of the first things a search engine will see, so you want to make sure you don’t forget to change this. You also want to make sure that you have at least one keyword in the page title. Make the title relevant to what your page is about. This will bring you better results in the searches.
If you are going to bring your business online and build your website on your own, make sure the keywords that you use are actually relevant to your pages. Here is a perfect example: If your website is about finance and you offer financial services, you wouldn’t want your keyword to be music. Your results on search engines will come up for users searching for music related topics and your website won’t be of any interest to them. And at the same time, the users who are searching for your business won’t find you as easily, if at all.
An unethical practice is spamming. Spamming by one definition is when you would use the same keywords over and over again in the content, meta tag, and title tag. This is done for the purpose of getting higher results in search engines, but these engines are designed to catch these practices and will actually decrease your rankings in search results. You also run the risk of being banned from the search engine and that’s not going to help your business at all. So make sure you use several different keywords in each area.
Another common mistake made is using links and invisible text to trick the search engines. A lot of sites and pages are filled with keywords and links that you can’t see as a user, but the search engines pick them up. Search engines are now designed with software to pick up on these as well so they can detect this practice too. This is something that you definitely do not want to do.
A major reason that a site can be ranked low is having errors in the HTML code. This should be avoided at all costs because it also causes numerous other issues with your site. Low rankings in search results, slow loading time for your users, or a display or layout of a page that is so bad the user will immediately click away from it. Take the time to use HTML validation software so you can avoid this issue and get better results for your website across the board.